Monday, August 3, 2015

What is Metriq Labs?

By Blair Heckel

Hi All,
It’s been a while since we last chatted! This blog is a follow-up to our last blog about our newest solution: Metriq Labs! We wanted to share with you how Metriq Labs is beneficial to your practice, clinic or hospital by decreasing the time to analyze your data, increasing revenue, and increasing overall patient satisfaction.

Increase Data / Decrease Time

Metriq Labs is a one-stop shop for patient and employee reviews. Think about all the employees for a hospital or clinic… Then think about how many reviews there are for each individual doctor and each separate clinic. We help you gather data from various review sites, social media, blogs, comment cards, and other forms of reviews; compiling it into a monthly report that takes less than two minutes to read. With no extra servers, software, or staff needed, Metriq Labs’ automatic analysis will alert you to specific issues that need attention to improve your practice.

Increase Revenue

In the age of information, access to doctor reviews are increasingly made public. As new laws are set in place, payments are received based on perceptions of the services performed. Metriq Labs can give you access to these good (or bad) reviews, with the ability and capacity to improve upon performance or customer service.  We all know that the best way to obtain new customers is from referrals. So, as you increase your performance history, patients will become regulars and tell their friends and family about their great experience.

Increase Patient Satisfaction

Our goal with this solution is ultimately to increase patient satisfaction and quality of care in the healthcare industry. At the top of a doctor’s lists of concerns, quality of care should be of the utmost importance. While word of mouth can spread good experiences to a few people, bad experiences can reach up to 7x that amount. It’s important to leave your patients feeling well taken care of, not just for perception purposes, but also to have awareness about the skill level of your practice.

If you want to learn more about Metriq Labs, go to or contact us at

To download a sample report for Metriq Labs, click here.

Thanks from your Filelytics Team!

Your Filelytics Team

Friday, June 26, 2015

Introducing Metriq Labs!

By Blair Heckel

Hi Everyone!

Today is an exciting day! After months of talking with customers, hard work, and development, we finally get to introduce Interstack’s newest product - Metriq Labs.  It’s a patient satisfaction and review monitoring platform that transforms the complicated world of patient experience feedback into an easily understood satisfaction score and set of actionable insights.
What is Metriq Labs?

Metriq Labs generates patient satisfaction reports each month for Doctors, Clinics, and Hospitals based on public and private patient feedback. Healthcare providers receive performance reports complete with comprehensive insights, real-time alerts to patient experience issues, individual office/doctor performance metrics, and a patient satisfaction score based upon the top medical review sites combined with internal patient feedback.

Smart Patient Feedback Made Easy

Without relevant data about positive and negative patient experiences, physicians and hospitals can’t understand how best to respond to common patient issues. Whether it’s a provider not using a “courtesy knock” before entering, a physician displaying a poor bedside manner, or an unsuccessful surgery, doctors and hospitals do not currently have enough information to know what’s working and what isn’t. Metriq Labs analyzes the text of public reviews and private patient feedback in order to uncover trends and issues inside a practice.

Improving Patient Experience

It’s unfortunately all too common that patients are dissatisfied with their healthcare providers. Metriq Labs enables providers to objectively view the quality of their performance and improve their patient care and services. Metriq Labs’ direct digital patient feedback also allows providers to manage unhappy patients internally rather have those patients begin posting negative reviews on the internet.

The Affordable Care Act, Patient Satisfaction, and Revenue

The Affordable Care Act currently makes a portion of Medicare revenue for hospitals and large physician groups dependent on patient satisfaction reports. In the near future, that program will expand to smaller physician groups. Metriq Labs’ solution acquires, analyzes, and helps improve patient experience in order to exceed quality metrics used in the Value-Based Payment Modifier Program. In addition, this data can be used internally for the increasingly common healthcare compensation plans that integrate patient satisfaction into their frameworks.

Metriq Labs’ Benefits

Metriq Labs objectively measures patient experience at a health care provider through a low cost, pay-as-you-go service with no long-term commitment.
  • Increase quality of care
  • Reduce your risks
  • Attract the right personnel
  • Track performance history & trends
  • Compare results to national and local averages
  • On demand real-time alerts to negative feedback
  • Share or access your results and data instantly
If you want to learn more about Metriq Labs, go to or contact us at

Thanks from your Filelytics Team!

Your Filelytics Team

Thursday, May 14, 2015

Lead Generation Insights

By Blair Heckel

Hi Everyone!

It has been awhile since we last chatted! We over here at Interstack have been quietly working away, creating new products and tweaking our current ones to the likes of our customers.

One of the solutions we have been tweaking is our lead-generation product. We’ve talked about lead-generation in several of our other posts like Social Selling for Lead Generation: Part I, Part II, and Part III.  In the past, we went for it all! Anyone who mentioned X product was considered a lead. Well, that's not entirely accurate and we've learned to scale the solution down a bit through some trial and error. 

As we’ve seen in the social media sphere, people talk about products all the time because it's on their mind or a part of their conversation, but not necessarily what they need for themselves. For example, let’s say someone mentions a certain mobile phone company and they feel their contract with them sucks, but that the competitor is an even worse option. Before, our system would have picked that post up as a lead because "x company sucks".

However, we learned to do a more one-on-one analysis of the text and decipher the content and whether or not this person wants to know more about another type of mobile company. Our technology allows us to carefully curate responses in order to achieve a more personal interaction and genuine response for our clients. This sometimes requires a bit more discussion with our clients, but in the end, we feel we are giving better results for the extra effort.

As we’ve developed our lead-generation capabilities, we’ve found a few of our clients interested in finding discussions outside of just social media and into the broader realm of social reviews and networking. One of the products that we’ve started to develop, and will talk about in an upcoming post uses customer satisfaction scores from top review sites to provide insights and an overview of satisfaction and performance for different industries. We look forward to telling you all about this new product and hope you are as excited about it as we are here at Interstack!

Thanks from your Filelytics Team!

Your Filelytics Team


Thursday, September 4, 2014

Social Selling for Lead Generation: Part III

By Blair Heckel

Hey All!

Thanks for checking in! This next blog continues on our talk of "social selling". I've mentioned in the past how maintaining a presence on social media is crucial to your marketing strategy, as well as, showcasing the way Interstack has found leads on twitter using our hashtag analysis solution, Hashy.

This time around, we want to discuss exactly how we are finding these leads. In our system, we've been tracking terms such as "I need leads", "customer acquisition", or "lead generation". Sure, lots of people preach about it through their company's
Twitter account or blog about the best way to do it (sort of like I am right now); but then, there is a silver lining that finds your saving grace through all of the bots and ad-spam where you truly find someone in need of leads. These leads can range anywhere from personal accounts to big businesses.

As an example, our previous blog highlighted an event where a personal Twitter account mentioned car shopping, while an auto company responded (in REAL-TIME) to that personal tweet.

Our system is designed to help you find leads while narrowing down your search to the perfect "would-be" customer. Designed to filter your search by keyword, date range, geo location, sentiment, language, profiles and hashtags, LeadSys will generate "alerts" anytime our system picks up a possible lead with terms you choose to monitor. Examples of terms to monitor can be: "switching carriers", "customer acquisition", “organic dog food”, "going for drinks", or "#teamhealth".

Here are some examples of "leads":

While generating leads may be a daunting task, our LeadSys solutions can help you find that silver lining so you can follow up and make contact via personal tweet or an automated response system.

If you want us to generate some leads for you, or to use our solution for a more in-depth analysis and lead generation, contact us at for a demo of our solution.

Thanks from your Filelytics Team!

Your Filelytics Team


Thursday, July 17, 2014

Final Hashy World Cup Index

By Blair Heckel

Welcome back! Bienvenido! Bentornato! Willkommen zurück!

Here is our last little adventure with the World Cup via Hashy. Our hashtag analysis solution has tracked the hashtag #worldcup in four different languages during the duration of the World Cup to a couple days after the final match. We wanted to show you the power our solution has to discover conversations and trends through multiple languages in multiple countries in order to help your business with lead generation, representation management or any way you choose to use it.

With a world-wide phenomenon such as the World Cup, we knew millions of people would be tweeting about their favorite teams, their favorite players, the outcomes as well as feelings of excitement or loss.

I should mention that in this write-up, I broke down the top 100 most mentioned words throughout the report; however, I removed exact same words and only kept the one that was mentioned the most and kept similar words or words with different spellings to show the range and similarities throughout the different languages.

For example, Messi appears in English and Italian but I only kept the top mentions whereas Messi and TeamMessi are different terms but similar meanings.  You will also find the Top 50 for each language sprinkled throughout the report. 

Within these four different reports, you can find specific trends and terms that have meant the most to those who speak different languages. For instance, a lot of English tweets or retweets mention supporting, team, all in or join in as a collaborative support or pride for their country (or team if they aren't rooting for their country).

The top terms in English represent World, supporting, Germany, Argentina, England, joinin (hashtag campaign), Messi (forward for Argentina), Neymar (forward for Brazil), ussoccer, Suarez (striker for Uruguay), Mexico, Netherlands, MesutOzil1088, Belgium, Brasil, and USMNT.

The top terms in Italian represent Mondiali (world), tifo (supporting), Italia, Germania, finale, juventus fc (Italian football club), skymondiali (Italian cable service), azzurri or ForzaAzzurri (nickname for the Italian team), calcio (football/soccer), campo (field), and Balotelli (striker for Italy).

The top terms in Spanish represent Brazil, Mundial (world), apoyando (supporting), Argentina, All in, nothing, Final, Mexico, Colombia, Chile, Messi (foward for Argentina), Shakira, AdidasAR, partido (party), Alemania (Germany), ahora (now), síntomas (symptoms), mañana (morning), and major (best).

The top terms in German represent FIFA, worldcup2014, Brazil, Germany, Deutschland, Müller (midfielder for Germany), Football, Neuer (goalkeeper for Germany), MundialBrasil2014, adidasfussball, Özil (midfielder for Germany), Lahm (defender for Germany), Robben (forward for Netherlands), Klose (forward for Germany), Kroos (midfielder for Germany), BRAGER (Brazil v. Germany), Gotze (midfielder for Germany), Schweinsteiger (midfielder for Germany), team, France, and Boateng (defender for Germany).

So there you go! Our final data on the World Cup.

To learn more about our solution and capabilities, or to try a free demo, contact us at: or +1 (206) 826 2216.

Feel free to download these reports for a more in-depth look.

To download a PDF of the reports, click on the following:
For additional information, visit

Have a great day,

Your Filelytics Team


Wednesday, July 9, 2014

Hashy World Cup Index and Germany

By Blair Heckel

Hey All! Welcome back to our blog!

For all those who are familiar with our blog and our hashtag analysis solution, Hashy, you know how we can analyze trends in real-time via social media.

We've been tracking the World Cup in English, Spanish (Español), Italian (Italiano) and German (Deutsch) since the first games, and we thought we might show you a timeline of the change in trends during the World Cup, in German.

We assume the majority of tweets will be referencing team Germany - who are now in the semi-finals.

(Sorry, Tim Howard!)

Here are the top 10 associated words immediately following the last three games played by Germany in the German language - we've translated some of the terms for you English followers as well, and you'll see some terms need no translation.

As you can see, the top 10 frequently associated words for the hashtag #worldcup in German is roughly the same after each game that Germany played on June 27th, July 1st and July 5th.

Within each of these three reports, the words FIFA, Brazil, Brazil2014, Brasil2014, World, and WorldCup2014 appear in the top 10 frequent words, with little variation. For the 27th, we see America mentioned then on the 1st, we see the country of Belgium show up and on the 5th, Neymar.

Where the variation in trends really presents itself is throughout the top 50 frequent words and even more so in the bottom 10.

On the 27th, we see trends such as Portuguese forward Christiano Ronaldo, Deutschland, Brazilian forward, Neymar, who was recently injured and out of the World Cup, soccer (the American term for football), German forward/midfielder Thomas Müller, and Uraguay (spammed tweets).

On the 1st, we see the trends soccer, Belgium vs USA, Deutschland Football Team, viertefinale (quarter final), as well as, team, full, interview and media.

On the 5th, the bottom 10 frequently associated words are ARGBEL - the hashtag #argbel stands for Argentina versus Belgium, Deutsch, piesportsbooze (a twitter account that has tweeted about multiple games), himself, another, Fussball (soccer), WC14, tauhid (the concept of monotheism in Islam, most likely found via a spammed tweet), a twitter account by the name of Klo9001, and Messi (Lionel Messi, the forward for Argentina).

As you can see, our hashtag analysis solution provided us with an in-depth interpretation of the conversations, trends, and movements within the World Cup via social media. You can now see the change in terms as they relate to the teams that are playing, notable team players, as well as, Twitter accounts that generated a lot of retweets. Eventually, you might get some spammy users, but they are few and far between.

The further you dive into our solution, the more information you will receive and the more valuable information will allow you to make better data-driven decisions.

Hopefully, you can now see the capabilities and significance of capturing data in order to analyze trends that are suitable for your industry.

To learn more about our solution and capabilities, or to try a free demo, contact us at: or +1 (206) 826 2216.

To download a PDF of the reports, click on the following:
For additional information, visit

Your Interstack Team

Monday, June 30, 2014

Social Selling for Lead Generation: Part II

By Blair Heckel

Hey All,

Welcome back!
Our last blog discussed the variety of ways to "sell yourself" on social media. Be pleasant and friendly, but not pushy. Maintain a constant presence. Don't fade into the background. And especially, don't spam.

Today, we will demonstrate, via tweets, just how effective social selling can be to your lead generation strategy.

First off, to demonstrate, Hashy, our hashtag analysis solution, can track hashtags from Twitter nearly 9 days back. When you add hashtags to the system, you are tracking all tweets with this hashtag around 9 days. This will hopefully give you an ample amount of data in order to find the best methods of communication to your "leads". You are able to start sifting through this data via our search tool in Hashy's dashboard. You can search for tweets by terms associated with the tracked hashtags, time period, sentiment, and even location as well as excluding Twitter handles and terms from your search.

Social media is a great way to incorporate a prospecting tool into your marketing strategy. For example, our clients at a local wine association utilize our tool to invite people to their upcoming events. By utilizing our search function, they can find tweets with the hashtags "wine" or "washington" and by locating with their GeoID who they should be responding to with an invite to their events.

Another way we found precisely how to find valuable leads (not just the noise) is by doing a search on cars. We began searching for the terms, "new and shopping", with the hashtag #cars.

We did a little research and found this perfect response to a valuable lead:

As you can see, while using our tool to find these terms, we identified a personal Twitter account of a woman who was about to go car shopping and the Twitter account of a business who let her know they could be of some help. This simple engagement via Twitter showed the power of being able to reach out to potential customers in real-time just by anticipating what they might need or want from a business. While I consider this technique of reaching out to be non-invasive, others might feel differently. You have to do what feels right for you, your company and your potential customers but we can help you start on that path.

If you want us to generate some leads for you, or to use our solution for a more in-depth analysis and lead generation, contact us at for a demo of our solution.

Thanks from your Filelytics Team!

Your Filelytics Team