Thursday, July 25, 2013

But what about Small Data?

Here's a different and interesting approach on the way we see data.

Forget Big Data, Small Data is the Real Revolution

There is a lot of talk about “big data” at the moment. For example, this is Big Data Week, which will see events about big data in dozens of cities around the world. But the discussions around big data miss a much bigger and more important picture: the real opportunity is not big data, but small data... Continue reading

Your Filelytics Team

Tuesday, July 16, 2013

Data = Money

Interesting perspective on poor quality data and its effect on our businesses.

Putting a Price on the Value of Poor Quality Data

When you start out learning about data quality management, you invariably have to get your head around the cost impact of bad data.
One of the most common scenarios is the mail order catalogue business case. If you have a 5% conversion rate on your catalogue orders and the average order price is £20 – and if you have 100,000 customer contacts – then you know that with perfect-quality data you should be netting about £100,000 per mail campaign... Continue reading

Your Filelytics Team.

Friday, July 12, 2013

What is "Big Data" and why does it matter?

Good information on what big data is.

Why 'Big Data' Is a Big Deal

In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge.
There's a behavioral marketing concept that goes something like this: The act of observing behavior actually changes the behavior.
It's an easy concept to set aside, until you start to consider the enormity of the online behavior we are now able to observe–and therefore affect. All aspects of electronic data collection have led to reams and reams (or more aptly, terabytes and terabytes) of data to observe... Continue Reading

Your Filelytics Team.