Putting a Price on the Value of Poor Quality Data
When you start out learning about data quality management, you invariably have to get your head around the cost impact of bad data.
One of the most common scenarios is the mail order catalogue business case. If you have a 5% conversion rate on your catalogue orders and the average order price is £20 – and if you have 100,000 customer contacts – then you know that with perfect-quality data you should be netting about £100,000 per mail campaign... Continue reading
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