Tuesday, July 16, 2013

Data = Money

Interesting perspective on poor quality data and its effect on our businesses. 


Putting a Price on the Value of Poor Quality Data

When you start out learning about data quality management, you invariably have to get your head around the cost impact of bad data.
One of the most common scenarios is the mail order catalogue business case. If you have a 5% conversion rate on your catalogue orders and the average order price is £20 – and if you have 100,000 customer contacts – then you know that with perfect-quality data you should be netting about £100,000 per mail campaign... Continue reading

Your Filelytics Team.

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