Friday, July 12, 2013

What is "Big Data" and why does it matter?

Good information on what big data is.

Why 'Big Data' Is a Big Deal

In a world generating and storing tons of data every day, business owners need to learn how to harness it to get an edge.
There's a behavioral marketing concept that goes something like this: The act of observing behavior actually changes the behavior.
It's an easy concept to set aside, until you start to consider the enormity of the online behavior we are now able to observe–and therefore affect. All aspects of electronic data collection have led to reams and reams (or more aptly, terabytes and terabytes) of data to observe... Continue Reading

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