Why 'Big Data' Is a Big Deal
There's a behavioral marketing concept that goes something like this: The act of observing behavior actually changes the behavior.
It's an easy concept to set aside, until you start to consider the enormity of the online behavior we are now able to observe–and therefore affect. All aspects of electronic data collection have led to reams and reams (or more aptly, terabytes and terabytes) of data to observe... Continue Reading
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