Tuesday, December 3, 2013

Social Media- What’s the Value?

As a technology startup, Interstack is always looking for ways to best achieve awareness, obtain the widest reach and promote the best brand image possible. From a marketing perspective, I test which marketing methods will achieve the best results. Marketers often have to wear a lot of different hats ranging from SEO to sending off a tweet. I am often testing which times of day a certain post will obtain the widest reach, which words will most likely be typed into the search engine and how frequently Interstack shows up in the search.

However, any company can fill a bunch of different marketing roles in order to hone in on specific goals the company hopes to achieve. You have your blogger (preferably an English major), SEO analyst, salesman, general marketing associate or social media manager. To me, SEO is all about finding out who’s paying attention and asks the question, “are they my target audience?” Blogs are all about perspective (such as this). Presentations and sales are all about facts coupled with charm.

But what does social media do? For starters, it does many things that essential marketing practices cannot do. It gets you in touch with the audience in real time. The social media manager can oversee a company’s Facebook, Yelp, Pinterest, LinkedIn, YouTube accounts, etc. They must be able to communicate with their audience, in real-time, about their company’s specials or deals, create awareness of trends (fashion, food, culture), alert people of new job openings, and ultimately, generate brand awareness, website traffic, conversions and a positive brand identity. Customers who complain online can be assisted, in real-time, by thesocial media manager who can reply directly and help solve a problem for the general public to take advantage of.

So how do they do it? What is the best method for companies to use social media in their marketing strategy?
For those just figuring this all out- that’s exactly what you have to do. You have to figure out what works for YOU! Not all target markets will have a Twitter- but they might have a LinkedIn. Some people want to see upfront why you are relatable and what you can offer them. In which case, a link to a YouTube presentation or related articles about your business might be pertinent.

In order to learn the best methods, you must plan ahead of time. Managing multiple platforms can be time consuming. If you plan ahead of time when to send an email, or post a blog, or what tags you want associated with your videos, you free yourself up and have time to answer customers directly and immediately. 

Your Filelytics Team.

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