Thursday, April 3, 2014

Hashy Shoe Index

This is a snapshot of our hashtag analysis solution for market intelligence. We are showcasing a weekly report of our shoe index. This weekly report showcases data from March 26, 2014 to April 1, 2014. 

Here are some insights as to what we can learn from this report.

The first page displays the hashtags tracked with their frequency, along with the number of tweets and users found. 

The sentiment analysis and global percentage per term showcase the sentiment of the tweets found with these hashtags as either positive, neutral or negative.

When we see the top 10 or top 50 frequent words displayed, they are not necessary correlating hashtags. They can be hashtags, terms and twitter handles.

The terms hotnewgotpicfun, etc. relate to people purchasing new shoes. They could be any shoes relating to the hashtags we are tracking.

Unfortunately, some hashtags can be misconstrued for something other than shoes.
Let’s look at the terms #8 protectparadise, #9 oil, #21 greenpeaceUK, #42 rainforest and #43 rainforests and the hashtag #boots.

We have learned through our solution that this has nothing to do with the shoe, but rather a retailer called Boots, along with others, who has been accused via Twitter of supporting deforestation in the rainforest to create farmland to harvest vegetable oil and palm oil for cooking.

While we find unrelated terms and trends in this shoe index frequenting these corresponding hashtags, we are constantly working to give a clean report relating solely to your industry.

To gain more insight into the conversations surrounding your industry or to use our solution for a more in-depth analysis, contact us at for a demo of our solution. 

For more information, visit

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