Tuesday, April 8, 2014

Hashy Shoe Index

By Blair Heckel

This is a snapshot of our hashtag analysis solution for market intelligence. We are showcasing a weekly report of our shoe index. This weekly report showcases data from March 29, 2014 to April 4, 2014.

Here are some insights from this week’s report:

For instance, the terms personality, @MarroneEmma, @Nickcerioni, stunning, @guardianishoes and #EPCC all relate retweets about an Italian singer, Emma Marrone, who wore a pair of Alberto Guardiani shoes and was styled by Nick Cerioni to an event on Friday.

Another trend we found was the hashtags #bratrabbit, #highheelshoes and #glamshoetique. These hashtags represent an Instagram account of a woman who posts pictures of high-heeled stilettos and pumps.

Again, we find the same retweets as last week about the retailer Boots, who carries products from Proctor and Gamble, such as Head and Shoulders, and supports plans on converting rainforests in Indonesia to farmlands to harvest palm oil in order to manufacture these products. The associated words we found were @GreenPeaceUk, @headshouldersuk, @proctorgamble, #protectparadise, #oil and #boots. The online protest is gaining a large following, all retweeting with the hashtag #protectparadise.

While we find unrelated terms and trends in this shoe index frequenting these corresponding hashtags, we are constantly working to give a clean report relating solely to your industry.

To gain more insight into the conversations surrounding your industry or to use our solution for a more in-depth analysis, contact us at experience@interstack.com for a demo of our solution.

For more information, visit http://slideshare.net/interstackhashy

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