Thursday, May 8, 2014

Full Hashy Shoe Index



Hi Everyone!

By now you know that Hashy, our hashtag analysis solution, can monitor and analyze any hashtag from every vertical. We have our shoe index, supermarket index, hotels, cities… you get the point.

Today, we are publishing our Full Hashy Shoe Index. This report analyzes aggregate data from the day we started monitoring terms to now.

 The terms we’ve tracked in Hashy:

1.      Boots
2.      Clogs
3.      Dorsay
4.      Flats
5.      Heels
6.      Moccasins
7.      Oxfords
8.      Pump
9.      Sandal
10.  Stiletto
11.  Wedge

As you can see, we have a total of 115,461 tweets captured with 47,773 users identified in Twitter.

Our frequency analysis identifies the top 10 frequent words from all hashtags. Here is a list of our top 10 frequent words: 

1.      Shoes
2.      Pumps
3.      Women
4.      Sexy
5.      Fashion
6.      Leather
7.      Dress
8.      Love
9.      Legs
10.  Highheels

I think these terms speak for themselves as they are popular words associated within the shoe industry. Women love sexy fashion! They love to dress up. We all know that high heels make a woman’s legs look Amazing!

The overall sentiment has been positive with a few minor neutral and negative tweets along the way. Although our report shows you just a snippet of the data, our dashboard allows you to search for those negative tweets with the capability to respond as well as direct message and retweet.

The previous segment, Total Tweets Found, shows you all the hashtags in comparison, day by day, so you can get a closer look as to which hashtags are used the most. As you can see, the hashtag #heels wins by a long shot.

The percentage of tweets with assigned values shows you whether they are relevant to the hashtag or irrelevant. We’ve noticed along the way by using our solution that spammers like to use a variety of different hashtags to get you to click on their link. This chart shows you that 64% of the 115,461 tweets are relevant.

Again, you see the top 10 words but this time you see the percentage of the report that focuses on that specific word.

The Global Percentage Per Term showcases the hashtags by sentiment: positive, negative and neutral. Certain hashtags, such as clogs, are majority positive. However, if you take a look at heels, you can see that it is equally all three throughout the report.

Our Bubble Chart shows you our top 50 frequent words in a different way than our top 50 frequent word list. It shows you in size which associated words have more weight.

Lastly, our Top 50 Word List with all hashtags combined show you from top to bottom which associated words have the most weight. Again, the majority of these words are self-explanatory in how they relate to the shoe industry. Sometimes, you might see a user account in the top 50 and that is because they get a lot of retweets.

To gain more insight into the conversations surrounding your industry or to use our solution for a more in-depth analysis, contact us at experience@interstack.com for a demo of our solution.

To download a PDF of the report, click on the Download Shoes_HashyReport_2014-05-01.

For more information, visit http://slideshare.net/interstackhashy.

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