Monday, June 30, 2014

Social Selling for Lead Generation: Part II

By Blair Heckel

Hey All,

Welcome back!
 
Our last blog discussed the variety of ways to "sell yourself" on social media. Be pleasant and friendly, but not pushy. Maintain a constant presence. Don't fade into the background. And especially, don't spam.

Today, we will demonstrate, via tweets, just how effective social selling can be to your lead generation strategy.

First off, to demonstrate, Hashy, our hashtag analysis solution, can track hashtags from Twitter nearly 9 days back. When you add hashtags to the system, you are tracking all tweets with this hashtag around 9 days. This will hopefully give you an ample amount of data in order to find the best methods of communication to your "leads". You are able to start sifting through this data via our search tool in Hashy's dashboard. You can search for tweets by terms associated with the tracked hashtags, time period, sentiment, and even location as well as excluding Twitter handles and terms from your search.

Social media is a great way to incorporate a prospecting tool into your marketing strategy. For example, our clients at a local wine association utilize our tool to invite people to their upcoming events. By utilizing our search function, they can find tweets with the hashtags "wine" or "washington" and by locating with their GeoID who they should be responding to with an invite to their events.

Another way we found precisely how to find valuable leads (not just the noise) is by doing a search on cars. We began searching for the terms, "new and shopping", with the hashtag #cars.

We did a little research and found this perfect response to a valuable lead:



As you can see, while using our tool to find these terms, we identified a personal Twitter account of a woman who was about to go car shopping and the Twitter account of a business who let her know they could be of some help. This simple engagement via Twitter showed the power of being able to reach out to potential customers in real-time just by anticipating what they might need or want from a business. While I consider this technique of reaching out to be non-invasive, others might feel differently. You have to do what feels right for you, your company and your potential customers but we can help you start on that path.

If you want us to generate some leads for you, or to use our solution for a more in-depth analysis and lead generation, contact us at experience@interstack.com for a demo of our solution.

Thanks from your Filelytics Team!

Your Filelytics Team

Sources:

http://interstack.com/

Wednesday, June 18, 2014

Hashy World Cup Index with Español, Deutsche and Italiano

 By Blair Heckel

Hi All,

Welcome back to our blog!
 
Today, we are going to discuss a world-wide event that is on everybody's mind: the World Cup! Everybody is excited to support their favorite teams and live-tweeting the games on social media, even creating a World Cup 2014 account on Twitter.

We decided we would utilize our hashtag analysis tool, Hashy, to track the hashtag #worldcup and identify the cultural differences and trends following this world-wide event.

Whether you're rooting for the US, Mexico, Germany or Italy, we can provide you data to analyze who else is rooting for your team, what they're saying, who they're talking about and in four different languages.

Yes! Four different languages! We have captured data on the World Cup, via Twitter, in English, Español, Deutsch, and Italiano!

So, the question is why? Who benefits from this information? Marketing departments, agencies, sports news, even fitness/athletic-wear companies that sponsor their athletes.

Here is a brief breakdown of each language's top 20 frequent words associated with the hashtag #worldcup.


As you can see, in the top 10 words associated with the hashtag #worldcup, there isn't a lot of variety within the tweets as to the context of the conversations. However, the further down the list to the top 20 to top 50 words, you can see the conversations diverge into cultural and national trends per language.

The top 20 words associated with #worldcup in English relate to Brazil, FIFA, rooting for your team, match/game today, Mexico, Spain, USSoccer and live.
In comparison, the Spanish tweets mention Brazil, MiSeleccionMX, Mundial, FCF, asthma, symptoms, and Argentina and their player Messi.

Here are some examples of tweets in English that come from all over the world:


And, here are some examples of tweets in Spanish from all over the world:


To gain more insight into the conversations surrounding your industry or to use our solution for a more in-depth analysis, contact us at experience@interstack.com for a demo of our solution.

To download a PDF of the reports, click on the following:
For more information, visit http://slideshare.net/interstackhashy.

Monday, June 16, 2014

Higher Education

By Blair Heckel 

Background

A major University with academic departments that rank among the state’s most comprehensive public universities with students from all 50 states and more than 100 countries needed a more effective means of learning the perception students and staff felt about many on-campus issues with the goal to identify and quickly respond to feedback and improve the education experience.

For example, we were tasked to determine student and staff perceptions of the university on dimensions such as diversity, student development goals, leadership, shared governance, student opportunities, salary competitiveness, and departmental atmosphere.
Additionally, there was a need to:
  1. Become more effective with gathering same-visit feedback from parents during orientation and similar functions.
  2. Increase the number of alumni and potential donors to joining their mailing list. 
  3. Improve on campus student and staff interaction, satisfaction and participation.

The Results

As a result of using SYE solutions, the administration has being able to:
  1. Increase over 90% feedback and student interaction, which allows quick response to issues.
  2. Identify top 10 specific items and trends that students commented upon.
  3. Reduce over 55% the number of negative public comments on online review sites
  4. Monitor in real-time campus and student body reputation and sentiment.

The Loyal Channel Solution - What We Did

The { loyal channel } comprehensive solution allowed the capturing of data and helped the administration understand student and staff issues in order to focus on resolving their issues. Via strategically placed displays in the hub, dorms, sports events, bookstore and library, the students, staff and donors were encouraged to use Loyal Channel’s digital comment card, Share Your Experience (SYE), via smartphone to leave detailed written feedback. Administration also created surveys via the comment card to conduct instant real-time polls regarding current issues with immediate analysis. The surveys provide an incentive to join the mailing list quickly and easily.

Other areas of communication which were greatly improved were the strengthening of the existing real-time emergency and lockdown notification communication system, an increase in interaction and sales at the bookstore and sporting events and an increase in donations and pledges.

In addition, Loyal Channel’s Social Sentiment Dashboard helps the administration monitor and analyze sentiment in Twitter and social media comments about the University, classes and staff.

Interaction and feedback has greatly increased, the mailing list has grown and the administration have been able to quickly respond to comments, preferences and trends.

To download a PDF of the study, click on the Download Higher_Education_Study.

To deploy a free trial solution in your school, contact us at:
experience@interstack.com or +1 (206) 826 2216
www.loyalchannel.com - Customer Experience Management Solutions

http://interstack.com/

Wednesday, June 11, 2014

Social Selling for Lead Generation: Part I

 By Blair Heckel

While working at a tech startup, finding people who are interested in our little known company can be challenging. Where do we meet people? How can we engage? What kinds of things can I say to peak their interests?

One of the easiest ways to find leads is through social media. Facebook has the option to create pages for your business and I almost always find great deals or breaking news from my Twitter feed. These create easy platforms for which you can engage potential clients. A study conducted by Marketo reports that at least 58% of marketers who have been using social media for three years or longer have seen a boost in sales. What is important to understand is you can have the greatest content and social media presence, but you need the same reputation behind your landing pages, website and sales team. We’ve created a list of mechanisms to ensure you have the best social strategy.

  • Pick the Right Social Media Platform for your Company
    • Almost every company we do business with has a Facebook page, Twitter account and LinkedIn presence; all of which are very important for connecting. However, there are other ways to connect without direct communication. Pinterest is a great way to showcase your business’ stats with infographics or pictures of your company’s products and location. The same goes for Instagram and Google+. Slideshare is a fantastic site to showcase your company’s presentations, videos, demos and documents.
    • Social Media is about covering all the bases. Whether your customers or industry use only one or multiple platforms make sure you have a presence. Can people engage with you and ask questions? Can they learn about your company, values and staff? Are people able to identify the products you put forward or the services you sell?
  
  • Make Sure your Content is Thoughtful and Relevant
    • Your company’s content should be consistent and of high quality. To maximize the output of carefully curated content in an efficient manner, the first step would be to create specific tabs for each kind of topic. These topics can range from About Us, How-To, Tutorials, Case Studies, Verticals, etc.
    • Another thing would be to write about the industry you are in or how you cater to your customers. As a tech company who has clients in the hospitality industry, we’ve written blogs and created reports that showcase how our solutions work for their industry.

  • Act as a Trusted Advisor
    • As a startup, people are unsure about how much we know about the tech industry and whether or not we know how to solve their problems. To showcase our expertise, we typically write about our experiences within a variety of industries. We’ll typically write about how we helped our clients engage better with their customers, how to listen to feedback, how they can increase sales and protect their reputation. After we share this content, we often get questions such as, “How can you help me increase my sales?” or “How do I find out what I’m doing wrong?”
 
  • Ask for Help
    • Sometimes, when you run out of topics and your brainstorming sessions end with even more frustration, it can be a good idea to reach out and ask people in the community what they would like to read about. Eventually, you will find something you haven’t already covered.
    • Another way to ask for help is to pitch for a guest blogger. Find someone else with expertise to create content for you. This is a sure way to cover areas you haven’t thought of and another great way to network.
    • Another way to reach out is to ask people to test out your products if they are in the alpha or beta stages of development. This is a great way to meet people with similar interests or needs and can help you develop your product in ways you didn’t think of before.
 
  • Social Media is not for Pitching: It’s for Community Engagement
    • In 140 characters, it’s hard to get your point across without sounding like a formal sales call script. Try and make your product/service/content look enticing. Is it something you, personally, would click on? Think back to the well-known acronym KISS, “Keep It Simple Stupid.”
    • Don’t over hashtag. It’s unnecessary and makes you look desperate. If you do some research on the most frequented hashtags, two to three hashtags can get your point across to the most important followers.
 
  • Social Selling is not Immediate: But it’s Worth It.
    • It can take a few years before your company really demonstrates a strong presence on social media. Once you generate a few followers, other people will take notice. Keep in mind the previous bullet points and over time, people will see you as a trusted adviser, influencer and communicator in your community.

Your Filelytics Team

Sources:

http://interstack.com/

Monday, June 9, 2014

Boutique Grocery Store

 By Blair Heckel 

Boutique Grocery Store
Background

An award-winning grocery store with multiple locations throughout the region is one of the area's leading progressive and independent grocers. Their focus is to deliver unique products of the highest quality. Everything in the stores reflects their passion for food; from knowledgeable specialists in each department to appetizing recipes in their culinary kiosks. Management needed a more effective means of learning their customers’ needs with the goal to identify and quickly respond to trends and preferences (e.g., buy gluten free, organic, etc.).
Additionally, management needed a more effective means to:
  1. Become more effective with their in-store, same-visit specials and promotions.
  2. Increase the number of customers joining their mailing list
  3. Improve customer interaction, satisfaction and shopping convenience

The Results

As a result of using SYE solutions, management has been able to:
  1. Increase feedback resolution and customer interaction with 90% of comments being received during the in-store visit and same day, allowing for quick response to customer issues
  2. Identify the top 10 products that customers could not find in store
  3. Increase the number of customers signing up for their mailing list by 54%
  4. Decrease the number of negative public comments on online review sites by over 60%

The Share Your Experience Solution - What We Did

The Share Your Experience (SYE) solution helped all locations start capturing data and helped management understand and respond to their customers’ needs. Via strategically placed in-store signs, customers were encouraged to leave detailed written feedback using the SYE digital comment card through their smartphone. All responses are received instantly during the store visit. Customers also have the option to sign up quickly and easily to be on the mailing list, with the incentive of receiving an instant redeemable coupon for joining.

Using the SYE digital coupon, customers gained access to in-store coupons on promotions or specialty items. The coupon can be saved on the customer’s smartphone and redeemed in-store.  Ads can also be placed in newspapers and supplements, giving the option to customers to either cut the coupon or to simply save them on their smartphone to be redeemed at any location.

Notably, management was able to review company reputation and customer sentiment across social media platforms such as Twitter, and analyze, in real-time, twitter and social media comments about their store, products, industry and brands via the Loyal Channel Social Sentiment Dashboard.

To deploy a free trial solution in your grocery store to improve your customer service and sentiment, contact us at: experience@interstack.com or +1 (206) 826 2216.

To download a PDF of the study, click on the Download Boutique_Grocery_Store.

www.sye.me - Customer Experience Management Solutions

http://interstack.com/
 

Thursday, June 5, 2014

Hashy Pizza Index and Español

By Blair Heckel

Hi Everyone!

Welcome back to our blog. As you already know, Hashy, our hashtag analysis solution, provides our clients with a wide range of solutions from responding to customers, to event promotion, to reputation management.


Today, we are showcasing our language component on our Pizza account. Our Pizza account tracks the twitter accounts and hashtags associated with a variety of different Pizza restaurants. This report will showcase the hashtag #PizzaHut in a different language, Español.

The report is in English, however, the data, or the tweets, will be reported in Español. Other languages Hashy can track are Deutsch and Italiano.

For the last 24 hours, we have been tracking tweets in Spanish for the hashtag #Pizzahut, to give you a feel for the array of options our solution provides you. Hashy’s language component can also give you a better idea of what people in different countries are saying about your company. To give you an idea, below is a Hashy report tracking in Español. 
 
To gain more insight into the conversations surrounding your industry or to use our solution for a more in-depth analysis, contact us at experience@interstack.com for a demo of our solution.

To download a PDF of the report, click on the Download Pizza_HashyReport_2014-06-05.

For more information, visit http://slideshare.net/interstackhashy.