Thursday, July 17, 2014

Final Hashy World Cup Index

By Blair Heckel

Welcome back! Bienvenido! Bentornato! Willkommen zurück!

Here is our last little adventure with the World Cup via Hashy. Our hashtag analysis solution has tracked the hashtag #worldcup in four different languages during the duration of the World Cup to a couple days after the final match. We wanted to show you the power our solution has to discover conversations and trends through multiple languages in multiple countries in order to help your business with lead generation, representation management or any way you choose to use it.

With a world-wide phenomenon such as the World Cup, we knew millions of people would be tweeting about their favorite teams, their favorite players, the outcomes as well as feelings of excitement or loss.

I should mention that in this write-up, I broke down the top 100 most mentioned words throughout the report; however, I removed exact same words and only kept the one that was mentioned the most and kept similar words or words with different spellings to show the range and similarities throughout the different languages.

For example, Messi appears in English and Italian but I only kept the top mentions whereas Messi and TeamMessi are different terms but similar meanings.  You will also find the Top 50 for each language sprinkled throughout the report. 

Within these four different reports, you can find specific trends and terms that have meant the most to those who speak different languages. For instance, a lot of English tweets or retweets mention supporting, team, all in or join in as a collaborative support or pride for their country (or team if they aren't rooting for their country).

The top terms in English represent World, supporting, Germany, Argentina, England, joinin (hashtag campaign), Messi (forward for Argentina), Neymar (forward for Brazil), ussoccer, Suarez (striker for Uruguay), Mexico, Netherlands, MesutOzil1088, Belgium, Brasil, and USMNT.

The top terms in Italian represent Mondiali (world), tifo (supporting), Italia, Germania, finale, juventus fc (Italian football club), skymondiali (Italian cable service), azzurri or ForzaAzzurri (nickname for the Italian team), calcio (football/soccer), campo (field), and Balotelli (striker for Italy).

The top terms in Spanish represent Brazil, Mundial (world), apoyando (supporting), Argentina, All in, nothing, Final, Mexico, Colombia, Chile, Messi (foward for Argentina), Shakira, AdidasAR, partido (party), Alemania (Germany), ahora (now), síntomas (symptoms), mañana (morning), and major (best).

The top terms in German represent FIFA, worldcup2014, Brazil, Germany, Deutschland, Müller (midfielder for Germany), Football, Neuer (goalkeeper for Germany), MundialBrasil2014, adidasfussball, Özil (midfielder for Germany), Lahm (defender for Germany), Robben (forward for Netherlands), Klose (forward for Germany), Kroos (midfielder for Germany), BRAGER (Brazil v. Germany), Gotze (midfielder for Germany), Schweinsteiger (midfielder for Germany), team, France, and Boateng (defender for Germany).

So there you go! Our final data on the World Cup.

To learn more about our solution and capabilities, or to try a free demo, contact us at: or +1 (206) 826 2216.

Feel free to download these reports for a more in-depth look.

To download a PDF of the reports, click on the following:
For additional information, visit

Have a great day,

Your Filelytics Team



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