Wednesday, July 9, 2014

Hashy World Cup Index and Germany

By Blair Heckel

Hey All! Welcome back to our blog!

For all those who are familiar with our blog and our hashtag analysis solution, Hashy, you know how we can analyze trends in real-time via social media.

We've been tracking the World Cup in English, Spanish (Español), Italian (Italiano) and German (Deutsch) since the first games, and we thought we might show you a timeline of the change in trends during the World Cup, in German.

We assume the majority of tweets will be referencing team Germany - who are now in the semi-finals.

(Sorry, Tim Howard!)

Here are the top 10 associated words immediately following the last three games played by Germany in the German language - we've translated some of the terms for you English followers as well, and you'll see some terms need no translation.


As you can see, the top 10 frequently associated words for the hashtag #worldcup in German is roughly the same after each game that Germany played on June 27th, July 1st and July 5th.

Within each of these three reports, the words FIFA, Brazil, Brazil2014, Brasil2014, World, and WorldCup2014 appear in the top 10 frequent words, with little variation. For the 27th, we see America mentioned then on the 1st, we see the country of Belgium show up and on the 5th, Neymar.

Where the variation in trends really presents itself is throughout the top 50 frequent words and even more so in the bottom 10.


On the 27th, we see trends such as Portuguese forward Christiano Ronaldo, Deutschland, Brazilian forward, Neymar, who was recently injured and out of the World Cup, soccer (the American term for football), German forward/midfielder Thomas Müller, and Uraguay (spammed tweets).

On the 1st, we see the trends soccer, Belgium vs USA, Deutschland Football Team, viertefinale (quarter final), as well as, team, full, interview and media.

On the 5th, the bottom 10 frequently associated words are ARGBEL - the hashtag #argbel stands for Argentina versus Belgium, Deutsch, piesportsbooze (a twitter account that has tweeted about multiple games), himself, another, Fussball (soccer), WC14, tauhid (the concept of monotheism in Islam, most likely found via a spammed tweet), a twitter account by the name of Klo9001, and Messi (Lionel Messi, the forward for Argentina).

As you can see, our hashtag analysis solution provided us with an in-depth interpretation of the conversations, trends, and movements within the World Cup via social media. You can now see the change in terms as they relate to the teams that are playing, notable team players, as well as, Twitter accounts that generated a lot of retweets. Eventually, you might get some spammy users, but they are few and far between.

The further you dive into our solution, the more information you will receive and the more valuable information will allow you to make better data-driven decisions.

Hopefully, you can now see the capabilities and significance of capturing data in order to analyze trends that are suitable for your industry.

To learn more about our solution and capabilities, or to try a free demo, contact us at:
experience@interstack.com or +1 (206) 826 2216.

To download a PDF of the reports, click on the following:
For additional information, visit http://slideshare.net/interstackhashy.

Sincerely,
Your Interstack Team
 
Sources:
http://interstack.com/

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